Bill Haenel

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Posted by Bill Haenel on 24-Aug-07

This is my new favorite.

The WashletIt's the Washlet, and it's being promoted quite nicely at TOTO's CleanIsHappy.com.

No, it's not just the subject material, it's the pitch, the personality, the elegance of the communication about the product. Let's face it, those of us who have had to sell anything ever before know how hard it is to get your language exactly right. this challenge is compounded when you're putting your sales speak in writing. And it's compounded yet again when you're putting it online in a rich media environment.

Okay, I'll be honest. I think the product is really wild. Who knew something like this existed? Well, apparently lots of folks know, but then I don't get out much. I'm sure if I traveled a lot I'd have seen one already.

But It's so well done and so compelling that I simply had to sit through each "person" as they told me about their little bit. I love the smiling mouseovers, the little "dings", and I especially love the big happy feeling I get when I learn about the Washlet.

Have you ever seen a car or a cell phone pitched so slickly as this? I'd like to feel so techie and trendy and cared for about my laptop. If they could sell the Palm Foleo this way, it wouldn't be getting slammed so badly.

Great job, TOTO. You took a tricky product and not only did a great job of presenting it tastefully, but you did a better job of presentation than most folks do with products that are easy to sell.

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