Bill Haenel

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Posted by Bill Haenel on 27-Feb-09

"What if I started a new public media web property of my own, but I didn't have a station?"

Here are the first things that pop into my head when I ask myself this question:

  1. What would it look like?
  2. What would it do?
  3. What would it contain?
  4. What would it offer?
  5. What would I call it?
  6. Who would visit?
  7. Who would be my competition?
  8. Who would be my collaborators and partners?
  9. How would I pay for it?
  10. How would I keep it valuable?
  11. How would I continue to pay for it?
  12. How would I keep my visitors' ongoing interest?
  13. How would people find out about it?
  14. Where would I call my "market"?
  15. Where would I try to be visible?
  16. When would people use it (time of day, day of week, etc.)?
  17. Why would people visit?
  18. Why would people pay for it?
  19. Why would I do this?
I'm in a particularly advantageous position on this one, as I actually don't have a station. However, I think it's entirely possible that I could make this work. I know a little about public media stations, enough that I "get it". I know a little about building stuff online, enough that I "get that" as well. So there's really no reason why I couldn't pull this off. There will be some challenges.

I'll get to those in my next post.

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