On that subject...
The new web - Streaming, Personal, Social Magazines
Flipboard, Zite, Msgboy, Pulse, Taptu, Poptart,... MORE
"Invalid action type" on Facebook Social Plugins (such as Recommendations)
UPDATE as of 12PM EST: Facebook has apparently... MORE
Zuckerberg says Email isn't cool anymore.
I wonder if this means I won't have to help... MORE
Pardon me while I expound on weekend traffic for Public Media websites
Iíve been watching web traffic from my desk here... MORE
What are those links under the main search result listing in Google?
Ever wonder what the links under the main Google... MORE
Bill's Big Hypothetical Public Media Web Space Question
"What if I started a new public media web... MORE
POV's differ on Google's Oops, "warning visiting this web site may harm your computer!"
So I noticed that one of the hotter items being... MORE
The Haenel Website Doctrine
I recently had the opportunity to review the work... MORE
Using IH2 for ZenCart on a Plesk Server with ImageMagick 6.0.7
So I don't have much time to write here, but this... MORE
Building Successful Open Source Software OR maybe a community?
My good friend John Tynan from KJZZ in Arizona... MORE
OK, I admit this post might just be a bit of a... MORE
What makes a web property valuable?
Through my work with a number of public... MORE
Webmonkey, I owe you
Remember Webmonkey? "The Web Developer's... MORE
I reviewed a product at Brookstone for 10 bucks
So I got this note from Brookstone after buying a... MORE
The greatest online marketing pitch ever!
This is my new favorite.It's the Washlet, and... MORE
Understanding the Plight of Internet Radio
After reading the Tuesday, March 6th edition of... MORE
Not Again! New Internet Radio Royalties
Sorry to those of you who did not sign up for... MORE
"What hath man wrought? And how will man use his miracles?"
"Billions of signals rush over the ocean floor... MORE
RSS & PBCore: Happily ever after
Still using the hell out of those colons in my... MORE
Public Media 2007: Better Living Through the Use of Colons in Your PowerPoint
Someone at the Public Media Conference who made... MORE
Public Media 2007, Pathetic Blogger
I really am a pathetic blogger. Not sure why, but... MORE
MySpace experiments, and other stuff
I'm going to try something new here at... MORE
Web Master Tidbits: Marketing is Managing and Meeting Client Expectations
As my second installment of Web Master Tidbits, ... MORE
Web Master Tidbits: The web as a timeless medium
I have a CMS called MySiteWorx!, a software that... MORE
NewsForge reports on PubForge/Public Media Manager
Recently I was interviewed by Stephen Feller from... MORE
Yahoo! News reports NPR is no longer "commercial-free"
Everyone knows how much I love public... MORE
OpenSSL on Windows XP: A Follow-up to Better HOWTOs
I don't write a whole lot of HOWTO stuff on this... MORE
Microsoft Point of Sale
Here's one to watch.† Microsoft Point of... MORE
More on razor blades...
It seems some other folks (including the New York... MORE
Paid Content: On giving away razors in order to sell razor blades
When will they ever learn? I've been watching... MORE
Internet Radio In My Car
You heard it here first. Or maybe not. But this... MORE
Recently, I've been requested by a prospective... MORE
Search Engine Tuning - No B.S.
I had the pleasure of reading†the recent†blog... MORE
Wireless Networking with Linux
If you've never tried it, you might want to wait... MORE
"There is no spoon..."
Mass Media: An ethical and socially acceptable... MORE
Bill's Hierarchy of Social Media Content Appeal
So I'm experimenting with a new social media content strategy.
I've been watching the performance stats for various types of content posted into social networks like Facebook, Twitter and Tumblr. I'm starting to feel there are some patterns to what works and what really works, in terms of generating interest (or engagement, as the Zuckerberg clan likes to call it).
I have found these types of posts to be effective, listed in order of increasing engagement potential:
- Stuff about people
- Stuff about people who are interesting
- Stuff about people who are interesting and who live here (here being where your audience tends to be located)
- Stuff about people who are interesting and who live here and who are part of a group, with the size of the group being directly proportional to the post's potential engagement
- Stuff about people who are interesting and who live here and who are part of multiple groups, with the size and number of groups being directly proportional to the post's potential engagement
Crazy, right? Let me know what you think.