On that subject...
Flipboard, Zite, Msgboy, Pulse, Taptu, Poptart,... MORE
So I'm experimenting with a new social media... MORE
UPDATE as of 12PM EST: Facebook has apparently... MORE
I wonder if this means I won't have to help... MORE
I’ve been watching web traffic from my desk here... MORE
Ever wonder what the links under the main Google... MORE
"What if I started a new public media web... MORE
So I noticed that one of the hotter items being... MORE
I recently had the opportunity to review the work... MORE
So I don't have much time to write here, but this... MORE
My good friend John Tynan from KJZZ in Arizona... MORE
OK, I admit this post might just be a bit of a... MORE
Through my work with a number of public... MORE
Remember Webmonkey? "The Web Developer's... MORE
So I got this note from Brookstone after buying a... MORE
This is my new favorite.It's the Washlet, and... MORE
After reading the Tuesday, March 6th edition of... MORE
Sorry to those of you who did not sign up for... MORE
"Billions of signals rush over the ocean floor... MORE
Still using the hell out of those colons in my... MORE
Someone at the Public Media Conference who made... MORE
I really am a pathetic blogger. Not sure why, but... MORE
I'm going to try something new here at... MORE
As my second installment of Web Master Tidbits, ... MORE
I have a CMS called MySiteWorx!, a software that... MORE
Recently I was interviewed by Stephen Feller from... MORE
Everyone knows how much I love public... MORE
I don't write a whole lot of HOWTO stuff on this... MORE
Here's one to watch. Microsoft Point of... MORE
It seems some other folks (including the New York... MORE
When will they ever learn? I've been watching... MORE
You heard it here first. Or maybe not. But this... MORE
I had the pleasure of reading the recent blog... MORE
If you've never tried it, you might want to wait... MORE
Mass Media: An ethical and socially acceptable... MORE
This press release and photo were just forwarded... MORE
I haven't said much (at least not publicly) about... MORE
There's nothing like guaranteeing a negative... MORE
Just finished reading this very brief post on the... MORE
I read a Facebook comment about cutting federal... MORE
I can't even begin to say how relieved I am that... MORE
"Don't reinvent the wheel." This is a phrase... MORE
Have you ever watched an inexperienced manager... MORE
From OpinionJournal: "He's Got Two of 'Em" Oh... MORE
Recently, I've been requested by a prospective client to create a new website, one with a "splash page". Specifically, the request was that I create the splash page using Macromedia's Flash.
This is not un unusual or uncommon request. Almost always, when starting a new site with a client, they suggest that they'd like to see such a thing. And almost always, I refer to my library of information alluding to the ineffectiveness of this strategy.
This time, I went looking for new proof. After not too much Googling, I found it. An article on MarketingSherpa summarizes the results of a survey in which visitors were asked to rate and comment on various sites' features and functions.
After reading the article, I clicked on to a subsequent piece on Macromedia's response to the survery results. According to MarketingSherpa, Jared Spool of Macromedia's User Inerface Engineering department, said this about the big Flash Splash:
"When we have clients who are thinking about Flash
splash pages, we tell them to go to their local supermarket and
bring a mime with them. Have the mime stand in front of the
supermarket, and, as each customer tries to enter, do a little
show that lasts two minutes, welcoming them to the supermarket
and trying to explain the bread is on aisle six and milk is on
"Then stand back and count how many people watch the mime, how
many people get past the mime as quickly as possible, and how
many people punch the mime out.
"That should give you a good idea as to how well their splash
page will be received. That's the crux of it."
When I combined this nice analogy with the information in the survey results summary, I was tickled to have found such powerful ammunition against Flash splash pages.
OK. So now I have a question.If so many people hate them, why do so many people want them?
Think about it. If everyone so unanimously agrres that Flash splash = bad, how come so many website owners, when envisioning their new website in its most perfect form, draw clear pictures in their mind of "the big Flash"? They really like the Flash thing!
My assessment is this: When you have a product or service, or a website, and you think to yourself, "How can I make this thing look cool?", you are thinking completely unlike a visitor, whose question is, "How can I find out whether I want to buy this thing or not, make my purchase, and have it shipped before Mother's Day?"
Marketing at its simplest is about synchronizing needs with resources. Match the customer's needs with your product or service. Better yet, Impress upon your customer that they do indeed need your product. Create the need.
If your customer needs a Flash movie, by all means, buy an Email list, write a message to everyone on that list about your great Flash movies, then send it to them and tell them where they can find your website. And on the first page, be sure to place your finest Flash movie.
However, if your customer needs some information or a bottle of hair tonic, please do yourself the favor and give them a one-click way to find the product and send you their money.