Bill Haenel

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Thursday, March 18, 2010

I have only one thing to say to the blizzard of folks who are buzzing about President Obama supposedly banning recreational fishing: Congratulations. Now grow up.


I mean, really. Are we so hard up for consumable news that we have to look into every little possible twist we can get in order to drum up some bad press about one of America's favorite traditional pastimes? This is a stretch at the very least, and I'm surprised at the people jumping on that particular buzz bandwagon. Really.

It would be easy to say that this strategy of spreading a fictitious ban story is all about trying to get Obama out of the White House. But I'll bet it's really much simpler and more primal than that. I think, like so many things, it's about money. Fox is in the business of selling space. The space they sell surrounds news. The more people who read, watch or listen to that news, the more valuable the space is around it, and thus the more money is made on that space being sold. In my work, I recommend that my clients try their darnedest to do this sort of thing all the time. I call it building audience, and Fox is really expert at doing so.

While we're on the subject, it seems that both sides of the argument are benefiting from this bit. To entertain yourself, do a quick Google search on "Obama Fishing Ban". You'll find there is... MORE

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