Bill Haenel

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Posted by Bill Haenel on 29-Feb-12

So I'm experimenting with a new social media content strategy.

I've been watching the performance stats for various types of content posted into social networks like Facebook, Twitter and Tumblr. I'm starting to feel there are some patterns to what works and what really works, in terms of generating interest (or engagement, as the Zuckerberg clan likes to call it).

I have found these types of posts to be effective, listed in order of increasing engagement potential:

  1. Stuff about people
  2. Stuff about people who are interesting
  3. Stuff about people who are interesting and who live here (here being where your audience tends to be located)
  4. Stuff about people who are interesting and who live here and who are part of a group,  with the size of the group being directly proportional to the post's potential engagement
  5. Stuff about people who are interesting and who live here and who are part of multiple groups, with the size and number of groups being directly proportional to the post's potential engagement

Crazy, right? Let me know what you think.

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